See whether your people areactually
changing.
AMP reveals the behaviours that drive successful change-so you an act early, adapt fast, and transform with confidence.
Real-time
behaviour insights
AI-powered
recommendations
Proven impact
at scale
Trusted by leading organisations worldwide

































Why traditional change fails
Transfromation stalls when behaviour is inferred, not instilled.
Most organisations rely on proxy indicators that look good on paper but miss what truly matters.
Assumption
Surveys and training completion don't reveal what people actually do differently.
Lagging Signals
By the time issues surface, adoption problems are already embedded.
Fragmented Data
Disparate systems create blind spots and inconsistent insights.
No Proof
Leaders lack evidence to take action or show ROI.
The AMP advantage
From insight to action.
A behavioural journey thatdrives results.
Observe
Capture real-time user signals
Measure
Turn user signals into meaningful, contextual insights.
Predict
Identify risks and opportunities before they impact results.
Intervene
Trigger targeted actions and personalised nudges.
Improve
Reinforce change, build confidence and sustain adoption.
How it works
A closed-loopbehaviouralsystem.
AMP continuously learns and adapts, creating a cycle of intelligence that turns insight into lasting change.
Observe
Measure
Predict
Intervene
Improve





Behaviour Insight
Drop in confidence detected in Finance - Accounts Payable
Recommended Action
Targeted manager coaching role-based micro learning
Real results
Proven impact. Measurableoutcomes.
Evidence from a live South African bank deployment.
100%
Executive visibility into adoption and risk
Bronze
Up to 500 users
R
120
/user/month
-
Journey builder micro-actions
-
P·O·C behavioural scoring
-
Analytics & dashboards
Silver
501 - 2,500 users
R
110
/user/month
-
Everything in Bronze
-
Volume pricing advantage
-
Multi-programme support
Best Value
Enterprise
2,501 + users
R
80
/user/month
-
Everything in Silver
-
Lowest per-user rate
-
SSO & integrations
Marchant van den Heever
Head of Product, Change Logic
"AMP changes the way we manage transformation. We combine behavioural data with sophisticated algorithms, built on 25 years of Change Management experience, to engineer the behaviour that drives adoption — precisely when it matters most. That's the difference between hoping for adoption and engineering it."
You can't manage
what you can't see.
AMP makes behaviour visible.